As the graphic designer for Urban Glamour Experience, I harnessed the power of Adobe Illustrator and Photoshop to create a logo that embodied the company’s vibrant offerings. I designed a flower with rainbow-hued, interwoven petals, symbolizing the diversity and interconnectedness of the experiences that Urban Glamour Experience provides. Conscious of the fundamental elements and principles of design, I meticulously chose rainbow colors that set a fun, adventurous, and girly tone, aligning with the company’s ethos. The logo’s text, “Urban Glamour Experience,” was strategically placed for balance and unity. The rainbow-colored flower emerged from an extensive brainstorming and sketching phase, encapsulating the business’s unique themes.
Feedback was my ally, with constructive criticism from peers and the business owner herself steering the refinement of the design. Adhering closely to the owner’s brief, I crafted a logo that accurately reflected the tours’ unique themes and even presented a t-shirt mockup showcasing the new logo in action. Any deviations were openly discussed with the owner, ensuring alignment with her vision. My final design bears witness to my meticulous attention to detail—from the choice of imagery and color palette to typography. The logo, designed in high resolution for print, and the realistic t-shirt mockup, demonstrate the precision of craftsmanship in every aspect of the design.